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Joyería Artesanal Jalisco: Preserving Tradition and Culture Along Mexico's Coast



Explore the rich cultural heritage of Jalisco and Nayarit through the lens of artisanal jewelry making. Discover the traditions, dialects, and evolution of these indigenous communities, alongside their exquisite handmade garments and accessories. Learn about the vibrant artisan scene near Hotel San Tropico in Puerto Vallarta, where generations of artisans showcase their craft each weekend.


In the heart of Mexico's Pacific coast lies a treasure trove of tradition, culture, and artistry. Jalisco and Nayarit, with their lush landscapes and vibrant communities, have been home to indigenous cultures for centuries. Among the most revered traditions is the art of jewelry making, a craft passed down through generations, preserving the heritage of the region.


Wixarika Huicholes: Guardians of Tradition

The Wixarika, or Huichol people, have inhabited the region for thousands of years, leaving an indelible mark on its cultural landscape. Their intricate beadwork, symbolic of their spiritual beliefs, adorns not only their garments but also their ceremonial items and jewelry.




Traditions and Dialects

The traditions of the Wixarika people are deeply intertwined with their language, which reflects their unique worldview and connection to the land. Through their dialects, they pass down stories of creation, reverence for nature, and the importance of community.


Evolution Over Time

As the world around them changes, the Wixarika people strive to preserve their cultural identity. While modernity brings new challenges, they continue to adapt their traditions, ensuring they remain relevant to future generations.




A Legacy of Craftsmanship

At the heart of Wixarika culture lies the art of handweaving, a skill that has been honed over centuries. From intricately patterned shawls to colorful blouses, each garment tells a story of craftsmanship and heritage.


Adornments and Accessories

In addition to their garments, Wixarika artisans are renowned for their exquisite jewelry and accessories. Handcrafted using traditional techniques, each piece is a testament to the skill and creativity of its maker.




Marina de Puerto Vallarta: A Cultural Hub / Weekend Artisan Market

Every weekend, the Marina de Puerto Vallarta comes alive with the sights and sounds of local artisans. Here, amid the bustling stalls and vibrant colors, visitors can experience the rich tapestry of Wixarika culture firsthand.




Danzantes: Keepers of Tradition

One of the highlights of the market is the performance by traditional danzantes, or dancers. With their elaborate costumes and rhythmic movements, they pay homage to their ancestors and entertain visitors from near and far.


Hotel San Tropico: A Gateway to Cultural Exploration


Boutique Hospitality

Nestled near the Marina de Puerto Vallarta, Hotel San Tropico offers guests a unique blend of luxury and tradition. As a beacon of hospitality in the region, it serves as a guide for visitors eager to explore the rich cultural heritage of Jalisco and Nayarit.




Concierge Recommendations

From artisan markets to cultural landmarks, the concierge at Hotel San Tropico provides guests with insider tips and recommendations for making the most of their stay. Whether seeking adventure or relaxation, they ensure every guest leaves with unforgettable memories.

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